During the late 60’s and early 70’s, the Australian surfing lifestyle meant getting in your kombi van packed to the rafters with surfboards, surfmaps, tents and sleeping bags and heading to the coast for classic surfing safari.
It was after one such magic surf-run up the coast, in search of that inevitable Pot of Gold, that he had found his surfing Utopia – a 20 miles stretch of golden beach and perfect point breaks, including Burleigh Heads.
In 1973 Gordon and Rena Merchant began producing handmade boardshorts under their flat overlooking his beloved Burleigh. They were tough as teak, able to withstand not only the elements, but also able to absorb the sort of punishment that local juniors Guy Omerod and Rabbit Bartholomew would put those first issued trunks through.
From those humble beginnings, the Billabong brand and clothing label was born.
Forty years on and Billabong clothing has continued to pride itself on its premium quality boardshorts and swimwear. Billabong is now iconic as the global beaches and point breaks of Australia it’s worn on.